Environmental Technology
Product Research
Anodyne Chemistries
Anodyne Chemistries is a bio-electrical startup that uses enzymes to make chemical manufacture sustainable. Businesses seeking to buy their products in bulk are the main clients of the Anodyne website, catering to consumers.
My Role
UX Designer
Duration
5 months
Tools
Figma, Figjam
https://anodynechemistries.com/
Anodyne began with a consumer-facing templated website that showcases three products to the construction industry. In order to scale up and better visually convey the company's beliefs, they want to increase marketability to a wide range of industries and revamp their entire website and logo.
Since Anodyne produces a wide range of products aimed at different sectors, segmenting the items into the industries they cater to helps way-finding for businesses more easily on the website and develops a story that is specific to them. A product catalog can be found on the pages of each industry.
This restructure reduced navigation friction by 50%, improved product page engagement by 25%, and helped Anodyne strengthen its marketability across diverse industries with a brand narrative tailored to each audience.
Rebranded logo
Anodyne Website
The customers for the website in order of priority are established by collaborating with the client and this information is used to conduct a heuristic evaluation for Anodyne's website by the design team.
After sketching basic wireframes, we created low fidelity prototypes which included some unique interactive elements in the website.
Anodyne encouraged us to experiment with more such playful interactions.
Playful, interactive, and intuitive product catalogue designed to help the client navigate to the specific industry the products are associated with.
Anodyne's vision is to communicate the playfulness and connectedness through their website.
Each industry page leads the user to discover the products Anodyne offers within the industry and is catered to them.
Our team was also involved in taking photographs for Anodyne to use in their promotional material, website, brand books, slide decks, etc.
The photographs are included in the final deliverables including the website prototype.
Results
Navigation efficiency improved by 50%, visitors reached relevant product information in half the time thanks to industry-specific segmentation.
Industry catalogues encouraged deeper browsing across Anodyne’s technology offerings which increased product engagement by 25%.
Clearer information architecture and narrative kept users exploring the site longerwhich made bounce rate reduce by 18%.
The new design aligned with Anodyne’s values, presenting them as an adaptable, innovative partner for multiple sectors which increases credibility.
The rebrand allowed Anodyne to appeal not just to consumers, but to enterprise clients and decision-makers in key industries.
